BUSINESS TIP OF THE WEEK Your Business Page Is Not Your Personal Page
Your personality can help sell your business, but your personal social media account shouldn't have to serve as your company's marketing department.
For today's entrepreneur, Facebook, Instagram, TikTok, LinkedIn, and other social media platforms can be some of the most powerful and affordable marketing tools available. But many small-business owners make one critical mistake: They operate their business primarily through their personal social media account.
Your business deserves its own digital identity.
Keep Your Brand Professional
Customers who follow your business are usually interested in your products, services, specials, events, expertise, and company news.
Your personal opinions, family conversations, vacation pictures, political debates, memes, and other everyday posts may not fit the professional image you're trying to establish.
Remember, potential customers often research a company before spending money. What they find online can influence whether they call you — or your competitor.
Protect Your Personal Life
Separating your accounts also creates an important privacy boundary.
Customers can get to know the entrepreneur behind the business without having unlimited access to your family, friendships and personal activities.
You control how much of yourself becomes part of your brand.
Take Advantage of Business Tools
Professional and business accounts on major social platforms can provide tools designed specifically for companies, including advertising, audience insights, engagement statistics and other marketing features.
Instead of simply counting likes, business owners can begin evaluating what content attracts attention and, more importantly, what encourages customers to take action.
Prepare Your Business to Grow
You might manage your own social media today, but what happens when you hire an employee, assistant or marketing professional?
A separate business account allows your company to establish appropriate account access without requiring someone to enter your personal social media world.
Your social media presence should become an asset of the business, not simply an extension of the owner's personal profile.
Use Your Personal Page — Strategically
Separating personal and business accounts doesn't mean you should stop promoting your company to friends and family.
Share your company's posts. Celebrate business milestones. Announce new products. Invite your friends to follow the business.
Think of it this way:
Your business page is the headquarters. Your personal page can help send people there.
This Week's Business Tip
If your business currently operates primarily through your personal Facebook, Instagram, or other social media profile, start building a dedicated business presence.
Use your company name consistently. Add your logo, contact information and website. Showcase your work. Post valuable content regularly. Then encourage your existing audience to follow and share your official business account.
You are a person. Your business is a brand. Let them support one another — but don't confuse the two.
Business Tip of the Week is a recurring feature of The Weekly Press designed to provide practical information, strategies and resources for entrepreneurs, small-business owners and aspiring business leaders.
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